Marketing, Communications, & Leadership Training
Nine Principles of Training
- Understand; what the end goal looks like, before we start
- Seek; get to know the participants and their needs
- Lead; don’t dictate results, guide them
- Listen; let the people being trained tell their stories
- Focus; let the goals for the training lead to results
- Respect; opinions, feelings, and knowledge of trainees matter
- Simplify; nothing needs to be over complicated
- Learn; trainees are smarter than you think, let them talk
- One thing; leave the training with at least one actionable step
Marketing Meets Training
Marketing has been my gig for 35 years. Training CEOs to internal teams was always the most rewarding and productive part of those years. Internally, my work as marketing/PR lead at Nordstrom corporate, Eddie Bauer corporate and Westin Hotels & Resorts forced me into training even when I did not know I was training. I developed sessions and multimedia to teach, educate and redirect thinking based on larger corporate goals. I lead teams. I’ve managed teams (so get the HR issues). I’ve taught sales teams. I saved top management from making big time media mistakes. I’ve made mistakes myself from which I learned.
After years in marketing, I expanded my skills to formal teaching as an adjunct professor at Bellevue College in the Digital Marketing Bachelor’s Program. Teaching students on a daily basis, setting goals, writing curricula, managing 11 week increments of course work, and guiding, coaching, and leading students to success is no easy task. It honed my skills in online learning (especially during the COVID-19 time where everything has gone online).
My skill set is unique: marketer, trainer, professor and my master’s in management and leadership guides my training.
Let me put my years of experience to work for your company or organization.